Graphic Design Portfolio
Hi
I’m Wayne, a traditionally trained Senior Graphic Designer with a 25-year track record of bringing brands to life. My superpower is print design. From towering billboards and exhibition graphics to tactile catalogues, POS, and newspaper wraps, I know how to make physical media work hard for a brand. Recently, I’ve expanded my toolkit into motion. By combining my extensive print expertise with Adobe After Effects and AI-driven workflows, I now design dynamic, multi-channel campaigns that move seamlessly from the printing press to in-store screens and social media.
My Story
My creative journey began with an honors degree in graphic design and has evolved into a diverse career across retail, food and beverage, and the corporate sector. I’ve spent the bulk of my career client-side working with major household brands, alongside three years in the fast-paced agency world and four years running my own freelance business. This blend of environments has given me a 360-degree view of how successful creative gets made.
Today, my role goes far beyond the canvas. As a Senior Designer, I take the creative lead on projects while managing stakeholder engagement from brief to delivery. I’m deeply invested in my team—whether I'm mentoring junior and mid-weight designers, managing the studio’s daily workflow, or stepping in to manage the studio outright. I believe in blending traditional design principles with modern technology, frequently integrating AI for conceptual ideation and video creation to push boundaries.
When I step away from my Mac, I’m usually moving. I’ve been a long-distance runner my entire life, and you’ll frequently find me training at the gym, listening to house music, or unwinding with long walks and solo travel adventures.
Contact
I'm always looking for new and exciting opportunities. Let's connect.